Starbucks to Buy Teavana

by **Chip** » Nov 29th, '12, 20:22

Re: Starbucks to Buy Teavana

by Chip » Nov 29th, '12, 20:22

... moving this topic to Miscellany so it can keep the other Teavana topic company!

Leaving a "shadow" under Other Tea for a day or so ...

Chip
Immoderate TeaDrinker who happens to Moderate

by **Chip** » Mar 1st, '13, 10:40

Re: Starbucks to Buy Teavana

by Chip » Mar 1st, '13, 10:40

I figured we should add this to the topic ... 620 million TeaBucks!!! :shock:

http://news.starbucks.com/article_display.cfm?article_id=735

Everyone in the tea biz I have "spoken to" while not pleased to see Andy make a big score based upon his business practices, they all seem to feel this deal is good for the tea industry as Starbucks can infuse a lot of cash to promote tea.

BUT, I heard Andy came with the deal ...

Time will tell whether this was a good or a really bad buy for Starbucks. It was obviously a good deal for Andy.

But at the very least, I expect to see changes to the sales tactics used.