I came across these articles and found them very interesting. I guess there really is something to the idea of a tea master not only making good tea but also creating the right (relaxing) atmosphere!
Lighting Can Influence How Wine Tastes
http://www.sciencedaily.com/releases/20 ... 171510.htm
Bland-tasting food? It could be the background noise
http://www.physorg.com/news/2010-10-bla ... noise.html
Of particular interest to me was the bit about music. I guess this is also why they say that it's important to enjoy tea outside in a scenic area.
Of course there are times, for me, that the tea makes the environment more enjoyable