Mooniac wrote:Well... There is only one way to start something - start it.
It's true that, most likely, the growing tea market in the U.S. will be overwhelmed with cheap, flavored, artificial (instant), and over-marketed tea. But this might put tea (not tea bags), as a beverage, into people's heads and, slowly, some of them will start to grow and explore it as a culture.
There are people who are snobby about soda. There is a market of micro-crafted soda in this country. So there is no reason why people won't start to explore the quality world of tea if they demand quality from other, much less "cultured" beverages.
I like your perspective. A rising tide lifts all boats. Plus, who is to say that America can't discover or create some better trends for tea. For example, would we have organic tea now if it wasn't for American consumers?