smallfarmersrock wrote:Sorry about that. Wasn't trying to be deceptive and didn't realize that I was violating the forum rules, but I should have properly identified my affiliation right off the bat.
There are a lot of misconceptions about what our company is trying to do in the tea world, as well as a lot of vague phrases like "direct trade" that companies throw around that don't necessarily mean what consumers think they mean.
My expertise is more in coffee than in tea, but I am familiar with our work on building small-farmer supply chains, and I'm happy to get direct answers from the experts if people have any questions.
I´ve never seen tea vendors throwing around the phrase direct trade, I´m the one that borrowed it from the coffee world to try and explain more clearly the purchasing model that I see many of the vendors I personally purchase from using.