That's an interesting statement and something I've been wondering about.
I've been drinking various shinchas the past month or so and thinking "that's a little different but not so radically different" (stuff I haven't tried before) and "that's about the same as I remember" (stuff I have had before).
I can understand, in times before cold storage/vacuum packing/etc, the New Year's offering being completely different and a lot better/fresher than what you had the week or month before. And there's, no doubt, something about the idea of new fresh tea, celebrating another year, etc.
Are we saying there's nothing inherently better with shincha? That's kind of what I've been feeling - of course, I've only really been at this a year or so and don't have the depth of tea experiences a lot on this forum do.
Kevangogh wrote:It pretty much applies to any green tea, gyokuro or not. However, if you stick an unopened bag of tea which has been vacuum packed and or had the oxygen replaced with nitrogen, it will last a pretty long time - a year no problem. But once you open it, the clock starts to tick.
As a side note, the taste can improve a few days after opening the bag, I'm mostly speaking of long term storage after opening.
Also, there is no agreed upon conventional expiration date, every manufacturer sets it as they feel best. I think Ippodo sets theirs at two months.