Nice. Seriously, I quickly became disillusioned with Rishi a long time ago but for some reason (most likely that it contains both sakura flowers AND leaves), this one beckoned to me. I caught a sale and bought two packs. (They also have a black version.) I can't say it really tastes like cherry; the leaf seems to be fukamushi-processed and the profile's bright-green, sweetish and nutty, and very soothing. Very non-gimmicky and clearly lacking any added flavorings. It's good cold-brewed, too. On the other hand, a friend sent me Mariage Frère's take on it (in fact, I'm drinking it now) and I think it's awful. I'm guessing they use pickled sakura flowers (it has a sour thing going on) and some kind of flavoring as well. A major thumbs-down for this perfume-y mess, especially when compared with Rishi's very grown-up version. I'd like to try O-Cha's one of these days; I think it would be interesting to compare the two.