TIM wrote:Is there any survey of how many cups of tea a regular small tea shop serve per day?
Tim, the short answer is no. The long answer is as follows:
1. Averages don't mean much. There are 4,000 tea shops (including retailers, cafes, and tearooms) in the US and my rough guess is that MAYBE 5% of them are in prime retail locations. But even prime retail means different things. Prime retail in NY is $300 a square foot. Prime retail in a mall in Orange County is $150 a foot. Prime retail in a suburb of Chicago is $40 a foot. The expectations for each of these stores is VERY different.
2. The World Tea News tried to conduct a long term survey of tea shop owners and had quite a few volunteer information. Unfortunately, many couldn't calculate their own gross profit and didn't know the difference between margin and markup. They had to scrap the survey because the business owners weren't savvy enough to provide accurate information. The bigger companies that have good data aren't inclined to share them.
3. While I'm sure they exist, I've never been in a tea shop (and I've been in hundreds) that saw a meaningful (read: lines of people) morning rush that didn't ALSO serve coffee. Though this may also be a function of #1.
4. Because of #3, most tea shops are not set up to focus on number of cups served but to maximize overall revenue. Coffee shops are volume businesses. Most tea shops are not. The average order size in any of the tea shops that I have been closely familiar with (whether mine or belonging to a colleague I know well) have average order sizes 3-5 times that of Starbucks thanks to sales of bulk tea and accessories.