virago_ns wrote:The custom blends are the way to go. This way you can advertise you have an infinite amount of tea selection. Now that's impressive.
Definitely; this reminded me of Sonic's ads where they advertise that they have so many millions of combinations of drinks because of all the flavor add-ins they have.
Also, to answer the original post:
1) Yes; and I agree with churng.
2) Depends on the quality of everything else - if they've shown me they have good taste in recognizable brands they carry, then I'm more likely to trust their own brand.
3) See #2. I'm a big fan of try before you buy, so being able to sample things is key for me. I'll also buy a cup of whatever it is I want to try, and if I like it, great. If I don't, I want the ability to walk in, say that I tried X tea, didn't like it for N reason, and an associate can recommend Y tea based on what I've just told them.
4) I agree with having a variety, I also can definitely understand having certain teas only in stock certain times of year, but I'd say 300 sounds like a lot... maybe 250 overall, but only 210 or 220 at any given time.