The Beauty of Packaging


Trends and Tips on developing and operating a tea business.

The Beauty of Packaging

Postby IPT » Oct 6th, '10, 06:39

Hello all,

I have a question and was hoping some of you out there would be kind enough to answer it for me. My question is: How important is beautiful packaging to you? I am asking this, because I have a tea website and when I ship products, I use tons of bubble wrap to ensure that nothing gets damaged. It isn't pretty, but it is effective. I see that other companies use very pretty packaging, but it adds to the cost of the products, as well as it isn't as safe. What do you think? Would you prefer the beautiful packaging, which would add to the cost, or just the basics?

Thank you for your time.

Sincerely,
Shangguan
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Re: The Beauty of Packaging

Postby olivierco » Oct 6th, '10, 07:34

I don't care about the beauty of packaging as long as tea and teaware arrive intact.
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Re: The Beauty of Packaging

Postby Chip » Oct 6th, '10, 16:42

There is a bit of an "ooooo" factor when opening a package containing tea and finding the pretty packaging common with Japanese teas. Yeah, it is nice, but I expect different packaging from different vendors. Some of it comes down to what is common and available and effective and cost effective.

Ultimately it is the tea that matters most and does the packaging effectively protect the tea from harmful elements. Bad tea in pretty packaging does not cut it, for instance, attractive Chinatown tinned teas that contain tea that basically sucks.

How the tea package (and teaware) is then wrapped for protection from breakage, again is it done effectively.

I would rather a smaller company that is focused on quality tea, focus less on pretty packaging as long as it is "effective."
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Re: The Beauty of Packaging

Postby rabbit » Oct 6th, '10, 16:49

Beautiful packaging is great, but I have settled for good tea in bad packaging. Ideally one would want good tea in "good" packaging... and by good I mean quality- airtight and resealable, preferably a tin or something.
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Re: The Beauty of Packaging

Postby Herb_Master » Oct 6th, '10, 18:14

I am a clumsy oaf.

The postman knocked at the door

I ripped the cardboard box open

My excitement was mounting

I delved amongst the bubble wrap and other cushioning

I found some tea

I delved again and retrieved a newspaper wrapped and sellotaped up package

I pulled gently at the sellotape and nothing moved - so I pulled harder, the sellotape moved, the paper unwrapped and there was a nice monkey teapet

I delved deeper and found another newspaper wrapped package, I pulled at the sellotape, nothing, I yanked hard at the paper then sellotape
and pulled the end of a horn
:cry: :cry:
off your beautiful Ox tea pet.

Still waiting to buy some Marine Weld and mend before I photo and display.

I should always remember that softly softly catchee monkey (or Ox)

And must keep scissors handy for when new wares arrive :D
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Re: The Beauty of Packaging

Postby Ambrose » Oct 6th, '10, 18:48

I dont care at all as longs as the goods are beautiful and safe :D
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Re: The Beauty of Packaging

Postby Victoria » Oct 6th, '10, 19:21

+1 :)
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Re: The Beauty of Packaging

Postby IPT » Oct 7th, '10, 05:21

Herb_Master wrote:I delved deeper and found another newspaper wrapped package, I pulled at the sellotape, nothing, I yanked hard at the paper then sellotape and pulled the end of a horn
:cry: :cry:
off your beautiful Ox tea pet.


Oh no! I'm so sorry! That really sucks!
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Re: The Beauty of Packaging

Postby Herb_Master » Oct 7th, '10, 06:29

IPT wrote:
Oh no! I'm so sorry! That really sucks!


Viewing it from several angles it is not noticeable, I did not even notice it until I was throwing the wrapping away :lol:
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Re: The Beauty of Packaging

Postby virago_ns » Nov 28th, '10, 13:17

My preference is packaging that is eco friendly. Shredded news paper or those biodegradable plastic bags are good. I'll take environmentally responsible over pretty any day.
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Re: The Beauty of Packaging

Postby argus » Nov 28th, '10, 14:41

Just some newspaper is perfect packaging as long as the tea inside it is of good quality
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Re: The Beauty of Packaging

Postby Chip » Nov 28th, '10, 15:05

I am all for eco friendly, however, newspaper weighs more which equates to more fuel used in shipping ...

I try to recycle packing materials for shipping as much as possible, especially air pillows and peanuts since these will not only reduce shipping cost but save in fuel.
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Re: The Beauty of Packaging

Postby exquisite » Nov 28th, '10, 15:58

my priorities :
1. Items should be shockproof packed, and labeled FRAGILE.
2. Items should be shipped asap, and arrive in reasonable period from shipping date. (especially when I pay express mail delivery).
3.Nice packaging doesn´t thrill me much if any of the above is not accomplished, but certainly impress a lot when added to it.



Cheers!
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Re: The Beauty of Packaging

Postby virago_ns » Dec 3rd, '10, 11:13

Chip wrote:I am all for eco friendly, however, newspaper weighs more which equates to more fuel used in shipping ...

I try to recycle packing materials for shipping as much as possible, especially air pillows and peanuts since these will not only reduce shipping cost but save in fuel.


Agreed, the air pillows in the biodegradable plastic is a great way to package. Rishi uses these and I'm always pleased when I get an order from them because all the packaging can be recycled.
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Re: The Beauty of Packaging

Postby JeiKun4114 » Dec 3rd, '10, 12:01

They can package it as ugly as they want as long as I get my stuff intact :D
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