I am not very much attracted by Upton's tea collection, but I think their website is one of my favorite tea store websites. But I know I don't have the best graphic taste
Usually the questions I ask about graphs are always "what, when, where, how..." My artist friend says I always ask the wrong questions
But it seems Upton website fits my mindset perfectly. I like it that they take leaf photos seriously on a grid paper to show the precise size.
The tea list of the Upton catalog, I guess, is just for people who never get on internet. Who needs it when there is internet? But I think their little stories and letter at the beginning and at the end of a catalog are pretty good. All my other catalogs, from sellers of apparel, electronics or camping gear, none of them does story telling in their catalog. I haven't followed their entire Robert Fortune series in the catalog. But from the few issues I've read, I think their version is more interesting than a published book on the same topic.
Besides, I think their old-fashioned style of the website and catalog is very lovely. Maybe it's because I am getting older and more nostalgia