Good evening, Adagio!
I'm new to the site, and I love that users can write reviews that show on personal profiles. It's one step better that those can be showcased on Facebook. I'd love to see two more steps, though: links to individual reviews, and RSS feeds of our reviews.
The magic of personal profiles is the appeal to personal pride. Linking my reviews in to one page makes them speak not just about the tea but about me as a reviewer. But wouldn't it take that pride one step further if I could link to my review on Twitter?
Also, as a fledgling user of Tumblr, I know that I can integrate an RSS feed into my Tumblog. If I were intent on posting every last one of my Adagio reviews to Tumblr, I could simply integrate the two seamlessly. Or, some of my geekier friends could use an RSS reader to learn about my personal favorites.
Of course it may be that you already have one or both of these -- but I don't know about them yet. If that's the case, (a) please let me know and (b) please feature them more prominently! Either of these ideas would increase your reach into the world of Twitter / Tumblr / Elsewhere, increase my pride as a reviewer and tea consumer, and make for more loyal customers. In other words, they would fit your current strategy.