JRS22 wrote:Chip wrote:Thing is, Starbucks keeps them coming back over and over over.
I cannot imagine Teavana keeps 'em coming back for more than a few times, instead squeezing everything they can get from each customer walking through the door (for fear they may never return?) instead of looking for the long term relationship.
Two rather divergent strategies.
I've always assumed that Teavana tea was better than supermarket tea bags so if someone wasn't accustomed to doing research online they could be satisfied with Teavana tea. Just a guess because I've never been in one of their stores - not after reading about them here!
... thing is, so many have fallen victim to walking in thinking they would just pick up some healthy tea ... perhaps part of a life changing event (heaven help them if they disclose that they are new to tea), and $200 or more later wandering out of the store in shock wondering what just happened.
And then later they may realize, you know this so called "best teapot in the world for brewing tea" tetsubin really sux at making tea.
Suddenly tea does not taste so good ... perhaps.
We may drop $200 on tea or wares, but we have the benefit of time in making worthy decisions.
And yet, Teavana built this huge tea empire and made a fortune in the process. My initial reaction to the news was a literal gag reflex ... but now I don't know what to think.