Ok People I bit the bullet on this one!
I could not get it to froth up as regular Matcha, but the instructions are to use a chasen and chashaku. I went a step further and also sifted. So I'm not sure it is even supposed to have a froth on top since there are no pictures on the site.
And maybe there are no pictures on the site, because this is some nasty looking brew. The first time I think I used too much powder and it was brown as mud. The second time I might say it's breen. You know that deep khaki that is almost brown? There is no translucency. It's as solid as coffee. As you can see in my pictures the powder is a khaki color, but it turns deep brown.
The aroma is very pleasant from both the powder and the brew. Smelling quite normally green and fresh. The taste is hard to describe, It is astringent with maybe a hint of a over-brewed Darjeeling taste. Not white and not the vegetal flavor of green. Now it could be I did something wrong, however I've tried it twice the flavor is still pretty much the same.
It is intriguing, and I'm up for trying new things, but I don't think this one will be finding a permanent place in my tea pantry.