Hi I'm a student thinking about opening a tea bar in Houston selling loose leaf, regular tea and RTD tea. I am wanting to qualify that there is a market. I am considering holding a few focus groups.
How can I ask someone if they would drink tea and why they do? I am wanting honest answers not just answers to make me happy.
How can I realistically see if someone would drink tea from my cafe versus coffee from Starbucks?
How can I quantify that Houstonians already drink tea or are willing to change their coffee habits to drink a healthier one?