Am I Crazy??? Special Teas is TEAVANA in disguise?


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Am I Crazy??? Special Teas is TEAVANA in disguise?

Postby New2T » Feb 20th, '09, 16:59

Or vice versa? I just sent in an order to Special Teas and in my account I can see my last order from Teavana... am I ignorant that I did not know they are related?

Does anyone know the deal?

Thanks,

Christi
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Postby scruffmcgruff » Feb 20th, '09, 18:11

I forget whether Teavana sources from Specialteas or if they share a common supplier, but no you aren't crazy. :)

Edit: I just reread your post... very interesting that you can see those orders on the same site, I don't think I've heard that one before. I had always just assumed they were separate entities who sold the same stuff, but there may be more to it than that.
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Postby Salsero » Feb 20th, '09, 18:44

Mary R found some connection among Teavana, Specialteas, and Dragonwater that she mentions here with a further reference to her own (now dead) blog.

It sounds to me like their online services may be coordinated somehow. Pretty interesting.
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Postby Chip » Feb 20th, '09, 18:52

8) and the plot thickens. :shock:

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Postby New2T » Feb 20th, '09, 22:07

I can see my last Teavana order and my new Special Teas order on both of their websites. I guess I can just ask them what's up. I can't imagine they would want the world to know that they can get a lot of their stuff at half the price of the Teavana site and stores. Although ironically I had first contacted Special Teas to find out if they had something similar to the Zingiber Ginger Coconut and in description and theory they do not.

I will post when I know more.

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Postby disillusioned » Feb 20th, '09, 22:12

Oh, Christi I am ever so curious to see what they say please let us know
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Postby Mary R » Feb 20th, '09, 22:18

SpecialTeas sources to other tea vendors, Dragonwater and Teavana being the two most well known among this group. If you're comparing Teavana's prices with either SpecialTeas or Dragonwater, the online sellers slaughter Teavana's prices.

SpecialTeas does make exclusive blends for Teavana and Dragonwater that they don't sell themselves or to other vendors, but they are the source for almost all (if not all) those two companies' teas.

I am not aware that SpecialTeas owns or has any other affiliation with the other companies outside of being their supplier. If anyone does figure that out, let us know!

BTW, I deleted the post Salsero's referring to. In that post, I said SpecialTeas, Teavana, and Dragonwater had a common source. I've since found out SpecialTeas is the supplier.
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The correct term is "Private Label Company"

Postby Intuit » Feb 20th, '09, 23:31

Source: Randy Altman
The Secret and Lucrative Private Label Tea Market
http://www.teaandcoffee.net/0407/tea.htm

"Private label is one of the highest profit-margin sectors of the trade. The basic concept is relatively simple. A tea company provides the product to a second business, and the second business markets the tea as its own product. Complexities quickly enter the picture, however, as many details must be worked out, ranging from who prints the teabag tags to how much tea is needed. Of particular interest, private label is the most jealously guarded club in the entire tea trade.

The good profits from private label derive from the fact that the deals are at the wholesale level and presumably reliable as repeat customers. Venues that are sold to can be large chains with many outlets. A single deal can result in sales to numerous stores, restaurants, hotels and the like. The retail consumer, the end-state user, thinks the tea is a proprietary imbuement of the establishment he or she is involved. This is direct positive public relations to the venue, providing another branding image. There is the corresponding disadvantage to the tea company, because they usually remain anonymous, out of view from the public. "

-snip-

" SpecialTeas of Stratford, Connecticut is another company pushing private label. As the name implies, SpecialTeas focuses on the premium to super-premium types of teas, which they refer to as “gourmet teas.” Yes, even this niche is ripe for private label. The owner, Jurgen Link, started the company in 1996. The company now has a fine web page touting its private label, under the section heading “wholesale catalog,” and displaying their registered Trademark “Searching the World for the Finest Teas.”

SpecialTeas offers a wide range of Darjeeling teas and other elite items, plus four other categories: Functional infusions, Spice Mélanges, Fruit Blends, and Flavored & Scented teas. Their business is by necessity specialized, meaning clients are generally limited to specialty teashops with one, two or three stores. This results in a paradoxically larger number of clients than one might expect. Link states that they have 75 regular private label customers, and perhaps a total of 100 start-ups that order only once or twice and then fold.

SpecialTeas first started private labeling in 1998, giving it some good history in the niche. They in-house package the product on a highly customized machine. Link states, “everything was changed” on the machine, which originally failed to meet their requirements such as run time and changeover time. Due to this original failure, Link would not name the machine manufacturer. The company has no minimum size for a private label order, but now tries more diligently to weed out those stores likely to fail or stop ordering within the year.

Jurgen’s complete handling of the private label process makes for what he terms a “time-intense” interaction with every client. His response to what makes for a good relationship with a client, elicited, “understanding them, understanding their goals.” He pointed to the need for quality control over years of service to each customer. As a specialty enterprise, he said tea gardens’ own quality of output can change with the seasons, as one variable. Also, many of Link’s clients are opening up teashops, and so are new to the tea business, thus needing extra time for counseling and education. Taking all these factors into consideration, SpecialTeas has a larger number of employees — 31 to be precise. This employee count represents an impressive growth for SpecialTeas.

Link also explains what he cannot do for private label customers. Even though he has no minimum, he turns down orders that tend to require manual loading or “hand-packing.” For example, if a customer wants 48 2-ounce teabags per box, this order cannot be automated, and thus will be refused. SpecialTeas of course prefers larger orders, and seeks clients with a minimum requirement of 100 kilograms. Another variable in deciding to take on a customer is the number of different teas they order. Link would gladly private label an order for 6 or 12 teas, if he thinks that the client will result in a long-term business relationship.

SpecialTeas emphasized for this article that private label was a sideline operation, not their main orientation. "
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Postby Salsero » Feb 20th, '09, 23:49

Intuit, you are an impressive bloodhound! Thanks.
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Postby sheila77551 » Feb 22nd, '09, 00:52

Thanks everyone for the info. Wow
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Postby cherylopal » Feb 22nd, '09, 08:33

Makes me wonder where my local teahouse gets their tea- might have to ask just out of curiosity...
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Re: Am I Crazy??? Special Teas is TEAVANA in disguise?

Postby teabone » Oct 16th, '09, 00:48

No, you are not crazy. It seems Teavana OWNS Specialteas.
Last edited by teabone on Oct 25th, '09, 23:31, edited 3 times in total.
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Re: Am I Crazy??? Special Teas is TEAVANA in disguise?

Postby Chip » Oct 16th, '09, 00:51

News to me ... we will know with 100% certainty within 24 hours.
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Re: Am I Crazy??? Special Teas is TEAVANA in disguise?

Postby Victoria » Oct 16th, '09, 01:05

Chip wrote:News to me ... we will know with 100% certainty within 24 hours.


Why is that, may I ask?
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Re: Am I Crazy??? Special Teas is TEAVANA in disguise?

Postby Chip » Oct 16th, '09, 01:11

... knowing someone who used to work there ... I have forwarded the question.

EDIT, the source is NOT a former employee of either entity.
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