I am reading a book called "The Way Of The Peaceful Warrior" by Dan Milman and it is a true story that took place back in the late 60's. It is interesting that in just about every chapter there is a reference to drinking Tea. In the last chapter they were drinking a tea with Rose Hips.
My son likes watching a Japanese Anime show called Naruto and Avatar. Naruto the characters drink a lot of Tea and Avatar they drink a lot of Jasmin and Oolong teas.
Two years ago I we would have never paid any attention to the Tea references in movies or books but now it seem we are always looking for them.
"earl grey... hot" Jean-Luc Picard. Star Trek The Next Generation ran for 7 seasons and earl grey tea was even mentioned in several other Star Trek franchises after Next Generation. I image this helped the earl grey sales and the intoduction to tea to the trekkies... I know it was my first intoduction to earl grey as a child/teen.