Last February, I was listening to the local NPR radio affiliate and heard a very interesting program on the science of taste and to what degree our brains and/or perceptions of what we're eating or drinking affect our impressions.
It was a very interesting bit of radio to say the least (the first half is what mostly applies). Here's a link to the full transcript, however I would encourage you to seek out the podcast, as listening to the audio is worthwhile.
http://www.freakonomics.com/2012/02/28/ ... ranscript/
To summarize, they mainly talk about wine and how people who taste two different (or identical) wines will mostly say the more expensive wine tastes better. Then the labels would be switched, and people will now claim the other wine is better (it will make more sense when you read/listen to the program). They also mention other tests and studies regarding this idea, which also found that experts and regular wine drinkers both tend to rate wines as better tasting, and that their ratings were linked to the value they believe the wine has.
I'm curious to hear some opinions on how this idea applies to tea. How much do you think our perceptions of a tea affect how much we enjoy it? Yes? No? Why or why not? And before you completely denounce the possibility that you do this, consider the snobby, senior professor from the story