ItoEn Green Tea Ad Campaign - New York Subway

[silverneedles]

They're running these ads in the NYC subways, mucho people blocked the picture so maybe another day, but
it was something like this:

here 'tis



is that a good way to appeal to more people to drink your tea ...or did i miss something...

when i first posted this, their ads were just in the Manhattan trains,
now it seems its expanded to trains that go outwards like the E & F
this is an ad in a Queens station !

yay, bring it on ItoEn !

[joelbct]

I saw that somewhere as well.

I think what they were trying to say is that Ito En bottled tea is hugely popular with native Japanese (people who are able to read Japanese), ergo, Ito En is authentic Japanese Green tea, or something.

Whether or not their advertising makes sense, I am at least happy that unsweetened, decent-quality, non-Lipton bottled tea is now available to the public in Deli's and Groceries.

[Jeremy]

Dude, ito en must be doing some marketing, because I see people from the LES to Uptown walking around with those bottles of green iced tea! Its becoming a trend.

J

[silverneedles]

their ads are now farther out - Queens (pic taken in Kew Gardens station), was on the train too ! updated 1st post.

[Space Samurai]

ahh, the oi ocha. I didn't like it. It definitely tasted like they used some houjicha, and it was quite harsh on the tip of the tongue (but not so bad on the rest of the palate). I would want something better for my 2.50.

[silverneedles]

yup it is on the harsh side,
and yes! it does have a 'roasted' impression...i thought it was just me
but not much to chose from (lipton...snapple...'teas' ugh)
(also most of their bottled teas taste similar including TeasTea, except for the cans of Dr Weil which are too expensive)
2.5$ ! thats steep
i just paid ~1.7 for 0.5 and 3.99 for 2L

[Space Samurai]

I wonder what's so dificult about making RTD teas taste like good tea. Giant batches? Shelf life?

[trent]

I'm guessing it has to do with oxidation. Have you ever tried green tea that was left out overnight? (it turns brown)

[silverneedles]

overnight? i can up that to ~2 hours like so:

[jobrien]

Ito En is some great tasting tea, no doubt.

[chingwa]

I find it interesting that those bottles now have "Oi Ocha" in transliterated english now. about a year ago you could only find them in more specialized spots, and the label didn't have hardly any english on it at all... not even the name of the tea. I do find myself picking it up every so often, and now they have the koi aji.. deep flavor version (which tastes even more burnt and processed). though I have to mention no other tea in a bottle I've ever tried was any better. I guess tea in a bottle is just a bad idea?

[Victoria]

I haven't found any bottled I like either. It's best to make you own with bottled water and your own bag. I used the ones from Dens this past summer and they were pretty good.

[cheaton]

I once read in a book called 'All the tea in China' that there was a study done in China using tea and mice related to cancer. The study showed that in mice which were fed freshly brewed tea there was a reduction in cancer cells. In mice that were fed tea which was 4-12 hours old there was no reduction in cancer cells. And in mice which were fed tea that was over 24 hours old there was an increase in cancer cells. This has put me off from drinking anything but freshly brewed tea.

[Chip]

I once read in a book called 'All the tea in China' that there was a study done in China
using tea and mice related to cancer. The study showed that in mice which were fed
freshly brewed tea there was a reduction in cancer cells. In mice that were fed
tea which was 4-12 hours old there was no reduction in cancer cells.
And in mice which were fed tea that was over 24 hours old there was an increase
in cancer cells. This has put me off from drinking anything but freshly brewed tea.

Interesting. I would like to read that study, although the research may not be availble in English.
I wonder if the addition of a touch of sweetener such as honey which could act like a preservative would alter the results?

[cheaton]

Hard to say Chip. I imagine there must be some sort of preserving done to the bottled products to maintain the clarity, color, and flavor of the tea. But there again.... do you really want to drink those chemicals? Not me!